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Faisal Raza (ASO Manager)

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About Me

As a seasoned ASO expert, I specialize in optimizing games and apps on the Google Play Store and Apple App Store. With a data-driven approach, I focus on market research, competitor analysis, and keyword optimization to boost app visibility and downloads.

I excel in crafting high-performing titles, descriptions, and creative assets, collaborating with designers for impactful visuals, and executing targeted ad campaigns. My expertise extends to in-game optimization, enhancing retention, playtime, and revenue through strategic testing and analysis.

Passionate about mobile app growth, I thrive on solving challenges, running A/B tests, and ensuring compliance to achieve exceptional results in the competitive app market.

Skills

  • Keyword Research & Optimization – Identifying high-impact keywords to improve app rankings.
  • Metadata Optimization – Crafting compelling app titles, descriptions, and tags.
  • A/B Testing – Implementing experiments to determine the most effective strategies.
  • User Acquisition Strategies – Developing campaigns to boost organic and paid user growth.
  • Performance Analysis – Monitoring KPIs to inform data-driven decisions.

Professional Experience

Game District

Senior ASO | March 2023 – Present

  • Celebrated two years as an ASO Specialist, contributing to significant app growth.
  • Led optimization projects resulting in improved app visibility and user engagement.
  • Collaborated with cross-functional teams to align ASO strategies with broader marketing goals.

Projects & Case Studies

Mobile Game Optimization

  • Objective: Enhance visibility and downloads of a mobile game.
  • Approach:
    • Conducted comprehensive keyword research to identify target phrases.
    • Optimized metadata, including title, subtitle, and description.
    • Implemented A/B testing for app icons and screenshots.
  • Results: Achieved a 25% increase in organic downloads and a 15% boost in user retention over three months.

App Launch Strategy

  • Objective: Develop and execute an ASO strategy for a new app launch.
  • Approach:
    • Analyzed market trends to inform keyword selection.
    • Crafted engaging app descriptions and promotional content.
    • Coordinated with the user acquisition team to synchronize paid campaigns.
  • Results: Secured a top 10 ranking in the app’s category within the first month post-launch.

Services

  • ASO Audits – Comprehensive analysis of current app performance with actionable recommendations.
  • Keyword Optimization – Strategic selection and implementation of keywords to enhance search rankings.
  • A/B Testing – Design and execution of experiments to optimize various app elements.
  • User Acquisition Campaigns – Development of targeted strategies to attract and retain users.
  • Performance Reporting – Regular reports detailing app performance metrics and insights.

Contact Information

 

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