Launching a mobile game or app on the Google Play Store is only the first step. To stand out in the highly competitive app market, developers and publishers must keep track of key performance indicators (KPIs) that define success. These benchmarks help evaluate performance, improve user experience, and optimize growth strategies. Below are the … Read more
📊 High Installs ≠ High Rankings A game can generate hundreds of thousands of daily installs, yet still fail to break into the Top 100 in some countries.🔍 Why? Because Google Play rankings are market-specific, driven by:🔁 User Retention📈 Engagement Quality⭐ Ratings & Reviews📉 Behavioral Vitals 📌 Global success requires local strategies — not just global … Read more
“Follow Your Competitors Until You Become a Competitor”Use this checklist to track top-performing competitors and design your own winning ASO strategy for games and apps. 🏷️ 1. Game Title Keywords 🔍 Check how competitors include high-volume keywords in their title ✏️ Create a similar keyword-rich title for your app ✅ Make sure it reflects gameplay … Read more
Your team’s productivity is dropping, and outdated tools might be the reason! 💻 Old Laptops = Slow Work ❌ 5+ years old? 39% drop in efficiency (Intel). 📶 Internet Speed Matters ❌ Below 50 Mbps? 20% longer project times (Speedtest.net). 🖥️ One Screen vs. Two ✅ Dual monitors = 42% faster workflows (Univ. of Utah). … Read more
In-game advertising is one of the most powerful monetization strategies for mobile games. However, simply running ads isn’t enough—you need a smart bidding strategy to maximize revenue while maintaining a seamless player experience. With the rise of programmatic bidding and real-time bidding (RTB), developers can now optimize their ad placements more effectively than ever. Why … Read more
ASO Manager | Driving Mobile Growth
Your Google Play product page needs to perform across different countries, languages, and traffic sources—but a single ASO strategy won’t work for all! The right approach can significantly boost conversions. Here’s how: ✅ Search (30-50%) – Localize keywords & descriptions to match user intent and ranking algorithms. ✅ Explore (10-30%) – Adapt visuals, feature graphics … Read more
Ever wondered why some games scale faster while others struggle despite having great gameplay? The secret often lies in benchmarking against the right peers! On Google Play Console, selecting the right peer median isn’t just about comparison—it’s about uncovering growth opportunities. But how do you choose the right peers? Here’s the checklist: Why Does This … Read more
In today’s competitive mobile gaming and app market, studios must tap into the full potential of multiple app stores to maximize their reach, user base, and, most importantly, revenue. Here’s a look at the top app stores where you should be publishing your games and apps to unlock global success. 🌍 1️⃣ Google Play Store📈 … Read more
