Ever wondered why some games scale faster while others struggle despite having great gameplay? The secret often lies in benchmarking against the right peers!
On Google Play Console, selecting the right peer median isn’t just about comparison—it’s about uncovering growth opportunities. But how do you choose the right peers? Here’s the checklist:
- Game Genre & Category – Compete where you belong! A puzzle game shouldn’t compare itself to a hyper-casual runner.
- Monetization Model – If you monetize with ads, don’t compare with IAP-heavy games. Match your revenue strategy.
- User Demographics – Players from different regions behave differently. Choose peers with a similar audience.
- Install Base & Active Users – A game with 10K installs shouldn’t compare with one that has millions—it won’t be a fair benchmark!
- Retention & Engagement – Session lengths and stickiness matter! Align with games that have similar engagement patterns.
- Technical Performance – If your game crashes more than your peers, that’s a red flag! Stability is key.
Why Does This Matter?
By selecting relevant peers, you gain actionable insights to:
🔹 Improve retention & engagement by learning what keeps users coming back.
🔹 Optimize monetization by seeing what works best—ads, IAPs, or hybrid models.
🔹 Enhance user acquisition by understanding peer benchmarks in installs & retention.
🔹 Fix technical issues by ensuring your stability matches or exceeds your competitors.
📊 The right data = smarter decisions = better game growth.
Are you benchmarking your game against the right peers? Let’s discuss in the comments! ⬇️